VQ ActionCare Rolls Out Retail Channel Strategy, Expanding National Market Presence of Award-Winning Resistance Chair®

Posted on: August 10th, 2011

National Retailers Broaden the Convenience and Accessibility of Mature Adult Fitness Equipment

SAN DIEGO – July 20, 2011 – VQ ActionCare, creators of award-winning mature adult fitness equipment, is pleased to announce the launch of its national retail channels this month, expanding its market presence and providing more accessibility and convenience to consumers. For the first time, VQ ActionCare’s health and fitness products will be offered in As Seen on TV stores, as well as in the largest online drugstore and fitness merchants in the nation, including drugstore.com™ and CSNStores.com. Using a two-pronged expansion strategy, the retail partnerships will create a one-stop-shop, online and off, for active adults within the fast-growing senior health and fitness market.

“We are excited to make this strategic move to partner with five top national retailers and to make the fitness products being offered to the growing senior sector more easily available in a wide variety of retail environments where consumers already shop,” said Tom Hanson, Director of Sales, VQ ActionCare. “VQ ActionCare selected these retail partners, as they share in our commitment to expanding solutions for active seniors in innovative ways.”

Recognizing the need for a convenient, at-home exercise system for mature adults, all VQ ActionCare products are designed to strengthen muscles and improve flexibility, balance and endurance. Products to be sold through VQ ActionCare retail partners include:

  • Resistance Chair® – the world’s most convenient home gym specifically designed for mature adults to perform a full body workout from a safe, comfortable seated position. The award-winning, at-home exercise system features smooth, low-impact resistance cables to exercise arms, chest, shoulders, abdomen, back and legs.
  • SmoothRider II Exercise Cycle – a cycle attachment for the Resistance Chair that creates resistance through magnetic force and includes a digital cycle meter to monitor speed, time and calories burned. The exercise cycle also has an upright row bar for rows and lateral pull exercises.
  • Freedom Flex™ Shoulder Stretcher – a great pulley system accessory for the Resistance Chair that improves shoulder flexibility and strength.
  • Resistance Anchor Cable™ Exercise Cables – color-coded cables with varying levels of resistance, from Level 4 to Level 9, allowing for a customized workout to meet user’s specific needs and exercise goals.

For more information on VQ ActionCare and to find the most convenient retail location, visit www.VQActionCare.com or call (877) 368-6800.

About VQ ActionCare:

Founded in 2004, VQ ActionCare is dedicated to helping mature adults stay active and mobile through high quality products that enable the physical activity they need in order to maintain strength and agility. After two years of research and development, the Resistance Chair® at-home exercise system was born, specifically designed to keep adults active so they can enjoy their daily activities by improving strength, endurance, flexibility and balance. The VQ ActionCare line of home fitness equipment includes the Resistance Chair®, SmoothRider II exercise cycle, Freedom Flex™ shoulder stretching attachment, and instructional DVDs that allow individuals to stay in a safe, seated position for most of the exercises, and employ low-impact resistance bands that are gentle on joints. For more information, visit www.VQActionCare.com or call (877) 368-6800.

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