VQ ActionCare
Take ACTION for Your Health!
February 2011
In This Issue
New Realities of an Older America
VQ ActionCare NING Network
VQ ActionCare Casting Call
Jack LaLanne Dies at 96
Monthly Spotlight
VQA on QVC
VQ ActionCare in the News!

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                           New Realities of an Older America

Stanford Center on Longevity research spotlights trends, challenges and implications of population aging

(Courtesy of Stanford Center on Longevity)

The challenges of baby boomers reaching old age, combined with a growing, more diverse population, will drive major changes, challenges and decisions in U.S. families, workplaces and communities, according to NEW REALITIES of an OLDER AMERICA: Challenges, Changes and Questions, a new report from the Stanford Center on Longevity.

The implications concern the entire society - young and old alike. Even though many of these changes could have been anticipated, the United States has continued to rely on social and economic policies and practices that were designed for a more youthful population. NEW REALITIES of an OLDER AMERICA frames the critical issues and underscores the urgency of effectively addressing the anticipated challenges with relevant public policies. The shift toward an older population has enormous economic, social and political implications for Americans of all ages. Key findings include:

… As people live longer and healthier lives, our culture must create new opportunities for individual and societal contributions across all ages.

… The number of older people (age 65 and over) will double over the next 30 years, from 40 million to 80 million, and the percentage of older people in the population will increase from 13% to 20%.

… By 2032, there will be more people 65 or older than children under 15.

… By the time the youngest baby boomers turn 65 in 2029, 1 in 5 Americans will be 65 or older. The percentage of 85-year-olds will grow even faster.

   Population aging will affect younger Americans as well. Their economic prospects and future tax burdens depend on how effectively today's policy makers prepare.

… If retirement is not delayed there will be fewer and fewer potential workers per retiree. Longer working lives, in contrast, would make use of the most educated older population in the history of the country.

 

   Without policy and behavioral changes, the fiscal burden on individual workers and taxpayers will skyrocket.

… Unless people work longer, the personal financial burden also will increase as people reach older ages.

   Suburbs, designed for traditional nuclear families, increasingly will be home to singles and older couples.

… Diversity will increase among older people, with minorities accounting for 60% of the growth among those 65 or older.

"These unprecedented demographic developments require urgent action. A deep understanding of the issues is required in order for societies to deal effectively with new realities," said Laura L. Carstensen PhD, director of the Center on Longevity. "In less than one century, life expectancy increased by an average of 30 years in developed regions of the world. NEW REALITIES of an OLDER AMERICA shows how this added longevity signifies both a remarkable achievement and a great challenge."

NEW REALITIES provides an overview, a framework for thinking about each trend, and comparative perspectives on changes over time and across age groups. This comparative perspective raises many questions about how these changes might unfold in unexpected ways.

"Soon, our nation will have more old people than children," said Adele M. Hayutin PhD, senior research scholar and director of the Center's Global Aging Program, which developed the report. "Our economic prospects depend, in large measure, on how well our leaders - in government, business and communities across the nation - incorporate these tremendous population shifts into their policies and business plans."

 

                           VQ ActionCare NING Network!

Got Ning? We do! VQ ActionCare is now on the Ning Network just for you! The VQ ActionCare Ning Network is a social community hub for all things senior fitness!  To learn about the latest senior fitness buzz, hot health tips from industry pros, guest blogger insight and much more, please join our Ning Network at http://vqactioncare.ning.com. The Ning Network is free to join and brings the latest and greatest of senior health and fitness straight to you! 

                                                

                           VQ ActionCare Casting Call: Tell Your Story!

Do you want to be one of the first to try out VQ ActionCare's new Exercise Cycles? Do you already faithfully use a VQ ActionCare product and want to see what else we are working on? Have you always wanted to find a fun alternative to a brisk cardio workout? We want to hear from you!

 If you're interested in providing a testimonial or participating in our infomercials, we'd like to speak with you! For more information, please contact Andrew Siminoff, our Media Director, at (760) 477-2603 or via email at asiminoff@vqactioncare.com.

   Jack LaLanne Dies at 96; Father of U.S. Fitness Movement

(Courtesy of the Los Angeles Times)

Though LaLanne was for many years dismissed as merely a "muscle man" - a notion fueled to some extent by his amazing

feats of strength - he was the father of the health movement that blossomed into a national craze of weight rooms, exercise classes and fancy sports clubs. LaLanne opened what is commonly believed to be the nation's first health club, in Oakland in 1936. In the 1950s, he launched an early-morning televised exercise program keyed to housewives. He designed many now-familiar exercise machines, including leg extension machines and cable-pulley weights. And he proposed the then-radical idea that women, the elderly and even the disabled should work out to retain strength.

   
                       
Read full article here: Los Angeles Times                       

                            Monthly Spotlight: Tom Hanson

VQ ActionCare Director of Sales, Tom Hanson

Please join us as we welcome Tom Hanson to the VQ ActionCare team as the Director of Sales. Tom Hanson is an essential component of VQ ActionCare's success, creating a successful retail channel strategy for the expansion of VQ ActionCare, both nationally and internationally. A few things you might not know about Tom Hanson:

   Tom's expertise in channel formation includes multiple tiers and global regions, ranging from systems integrators to specialty retailers.

   Tom personally led launch initiatives in an array of product areas: consumer packaged goods, mobile telephony consumer electronics, broadband and telecomm infrastructure, and software for systems design and identity management.

   Tom Hanson was previously the Consultant Vice President of Marketing at Hawaii Kai Corporation.

   Tom currently resides in San Diego, CA and is fluent in Spanish. Tom's hobbies include watersports, running and reading.

 

 

                                                 VQA on QVC

 Don't forget to tell your friends that they can purchase a Resistance Chair or a Freedom Flex Shoulder Stretcher online at www.qvc.com. Visit the link to go directly to the VQ ActionCare page on qvc.com.

QVC

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